MARKETING

The Digital Marketing Experience

Marketing Cloud

Oracle sees a world where marketers use data to create irresistible connected experiences.

Capturing new buyers is important. But keeping them—that’s what really counts. With the omnichannel fluidity of Oracle Marketing Cloud, you can fan the flames of loyalty across touchpoints—from a buyer’s first interaction with your brand to their ascension into post-purchase.

If you want to drive integrated cross-channel marketing, higher engagement across your content marketing campaigns, personalized B2B strategies, optimized B2C mobile marketing channels, and gain real-time analytics and insights, look no further.

Oracle Marketing Cloud Products

Oracle Eloqua

Personalized Experiences Increase Conversions and Accelerate Sales

Intrigue audiences with brilliantly personalized campaigns across multiple channels including email, display, search, web, video and mobile. Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights.

Product Capabilities:

· Targeting and Segmentation

· Campaign Management

· Lead Management

· Marketing Measurement

· Sales and Marketing Alignment

Oracle Responsive

One Platform to Orchestrate Consumer Experiences and Messaging

Make data from disparate sources useful, create precisely targeted audiences, and then empower customers to determine their own next experience by interacting with them in near real-time.Oracle Responsys empowers marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles.

Product Capabilities:

· Email Marketing

· Program Orchestration

· Email Campaign Testing

· Mobile Marketing

· Analytics and Insights

· Commerce Marketing

Oracle BlueKai

Oracle BlueKai: Data Management Platform

BlueKai is the industry’s leading cloud-based big data platform that enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences.

Product Capabilities:

· Cross-Device

· ID Graph

· Media and Data Ecosystem

Oracle Maxymiser

Testing and Personalization

Transform your business with Oracle Maxymiser’s advanced website testing and personalization solutions. Remove the guesswork and make data-driven decisions on websites and mobile apps to create a seamless and connected customer experience. From simple A/B to complex multivariate tests, Oracle Maxymiser’s intuitive self-serve interface, advanced personalization tools, and robust insights make it easy.

Product Capabilities:

· Personalization

· Predictive Insights

· Testing and Targeting

· Mobile Apps

Oracle Infinity

Data is a Powerful Asset

To truly understand customers, to see the complete picture of how they interact with a brand across any digital channel at any time, and then be able to act on those insights – is a marketer’s dream. With Oracle Infinity, marketers can put data in motion and turn it into their most powerful business asset. Oracle Infinity is an analytics solution that harnesses big data and works in real time to collect, process, and deliver actionable customer intelligence at scale – with unlimited flexibility.